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EconomyPIB17 July 2026
CCPA imposes โน1 lakh penalty on SpiceJet for use of dark patterns on flight booking platform
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๐ Summary:
- The Central Consumer Protection Authority (CCPA) imposed a โน1,00,000 penalty on SpiceJet for deploying "dark patterns" โ deceptive design practices โ on its flight booking platform
- Observations: consumers were auto-enrolled in the SpiceClub Loyalty Programme via a pre-ticked checkbox and treated as having agreed to promotional messages by default; even after CCPA's notice the company shifted to another pre-ticked checkbox, continuing the practice in a different form
- CCPA identified three dark patterns: Forced Action (auto-enrolment), Interface Interference (preferred option as default), and Trick Question (confusing, negatively worded consent language)
- These violated the Consumer Protection Act, 2019 (unfair trade practices), Rule 4(9) of the Consumer Protection (E-Commerce) Rules, 2020, and the Guidelines for Prevention and Regulation of Dark Patterns, 2023
- CCPA directed permanent discontinuation and reiterated that consent via pre-ticked boxes, defaults or deceptive design is invalid โ consumer choice must be informed, not manipulated
๐ฏ UPSC Relevance: GS2/GS3 โ consumer protection regulation, digital-platform governance, and safeguarding consumer autonomy against manipulative design in e-commerce.
๐ Prelims Facts:
- CCPA was established under the Consumer Protection Act, 2019; it is headed by a Chief Commissioner
- Guidelines for Prevention and Regulation of Dark Patterns were issued in 2023 (by CCPA)
- Rule 4(9) of the Consumer Protection (E-Commerce) Rules, 2020 requires explicit, affirmative consumer consent
๐ Key Term: Dark Patterns โ deceptive user-interface design choices that trick or manipulate users into actions they would not otherwise take (e.g., pre-ticked boxes, forced action, trick questions).
CCPAdark patternsConsumer Protection ActSpiceJete-commerce
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