Piyush Goyal Announces Task Force for Toy Sector, Targets 5% Global Market Share by 2032

📌 Summary:

• Commerce & Industry Minister Piyush Goyal announced a Task Force to support the toy sector and identify interventions to reach a 5% share in the global toy market by 2032, at the DPIIT stakeholder meet 'Team Up for Toys' at Vanijya Bhawan, New Delhi
• The Task Force will pursue six objectives: integration with global value chains, stronger manufacturing capabilities, resolving value-chain bottlenecks, skilled workforce & employment, design & innovation, and ease of doing business
• Goyal launched the Toy Sector Playbook — a roadmap for manufacturers, startups, MSMEs and investors covering manufacturing ecosystems, standards/compliance, skilling, product innovation, IP, exports and market opportunities
• Government support cited: BIS quality certification, cluster development programmes and MSME/startup measures; call to build a complete domestic manufacturing ecosystem with deep localisation and global-standard quality
• Ecosystem scale: 21,000+ MSMEs, 770+ DPIIT-recognised toy startups, nearly 50 toy clusters and 1,800+ BIS licensees; SCALE (Steering Committee for Advancing Local Value Add and Employment) and RAPiD Unit drive the Aatmanirbhar Bharat vision
• SCALE Chairman Dr. Pawan Goenka framed India as a trusted manufacturing/export hub as global supply chains diversify

🎯 UPSC Relevance: GS3 — manufacturing, Aatmanirbhar Bharat, MSMEs, export competitiveness and global value-chain integration

📝 Prelims Facts:

• Toy sector target: 5% global market share by 2032; Toy Sector Playbook launched by DPIIT
• SCALE = Steering Committee for Advancing Local Value Add and Employment
• Ecosystem: 21,000+ MSMEs, 770+ startups, ~50 clusters, 1,800+ BIS licensees

🔑 Key Term: SCALE — DPIIT's Steering Committee for Advancing Local Value Add and Employment, driving sector-specific manufacturing interventions.