DPIIT One District One Product initiative promotes 1,244 products across 773 districts

📌 Summary:

• One District One Product (ODOP) is a DPIIT initiative to select, brand and promote at least one product from each district for holistic regional growth; product selection is done by State/UT Governments
• As of date, 1,244 products identified across 773 districts under the ODOP framework
• Promotion measures: participation in domestic/international exhibitions, capacity building, and e-commerce onboarding via GeM - ODOP Bazaar
• Under SASCI, financial assistance up to Rs.200 crore per State/UT with legislature (Delhi, J&K, Puducherry) via 50-year interest-free loan to establish PM Ekta (Unity) Malls promoting ODOP, GI and handicraft products
• PMFME Scheme (Ministry of Food Processing) adopts ODOP approach: 35% credit-linked capital subsidy (max Rs.10 lakh), seed capital for SHG members, capacity building via EDP, and 50% grant for common branding/packaging/quality standardisation
• No district-specific allocation under ODOP; States/UTs leverage benefits from various Central and State schemes

🎯 UPSC Relevance: GS3 (Indian Economy) — district-level economic development, MSME/food processing promotion, market access, GI products and convergence of Central-State schemes.

📝 Prelims Facts:

• ODOP: DPIIT initiative; 1,244 products across 773 districts; e-commerce via GeM-ODOP Bazaar
• PM Ekta Malls funded under SASCI (up to Rs.200 crore/State via 50-year interest-free loan)
• PMFME: 35% credit-linked capital subsidy (max Rs.10 lakh); Ministry of Food Processing Industries

🔑 Key Term: PMFME Scheme — Pradhan Mantri Formalisation of Micro food processing Enterprises, supporting micro food units with credit-linked subsidy, branding and capacity building.