NITI Aayog launches report on Strategic Roadmap for Making Ayurveda Global

📌 Summary:

• NITI Aayog released "Strategic Roadmap for Making Ayurveda Global" (2 July 2026), assessing Ayurveda's global footprint and outlining a phased plan extending to 2047 (Viksit Bharat@2047)
• Positions Ayurveda globalisation as a way to establish India as a leader in traditional medicine — unlocking economic value, employment, exports and cultural soft power
• Uses a three-pillar framework: Availability (global practice/workforce, exports & manufacturing, R&D, standardised education); Acceptability (regulatory compliance, international collaborations, insurance coverage, cultural adaptation); Propagation (brand positioning, global visibility, medical value travel, presence in global bodies)
• Prepared by NITI Aayog's Health Division with PwC, drawing on stakeholder consultations and international benchmarking; stresses a whole-of-government approach and evidence-based policymaking

🎯 UPSC Relevance: GS2 Governance/Health with an IR (soft power) angle — traditional medicine, AYUSH, health diplomacy, evidence-based policy.

📝 Prelims Facts:

• Report title: "Strategic Roadmap for Making Ayurveda Global" (NITI Aayog + PwC)
• Three pillars: Availability, Acceptability, Propagation
• Ministry of AYUSH is the nodal ministry for Ayurveda

🔑 Key Term: Medical Value Travel — travel to another country to obtain medical/wellness treatment (medical tourism), leveraged here to promote Ayurveda globally.