Indian Embassy and APEDA Organise First-Ever Indian Mango Promotion Events in Iceland

📌 Summary:

• The Embassy of India in Reykjavik, with APEDA, organised India's first-ever mango promotion events in Iceland (Reykjavik on 24 June, Akureyri on 25 June 2026), showcasing four premium varieties — Dasheri, Chausa, Langra and Kesar
• Iceland's Trade Agreements Director noted opportunities under the India–EFTA Trade and Economic Partnership Agreement (TEPA) to facilitate greater imports of Indian mangoes
• India is the world's largest producer of mangoes; promotion highlighted export push through quality assurance, market access and international promotion
• Iceland currently imports mangoes mainly from Thailand, Brazil, Cambodia, Ghana and Peru; it imported ~USD 3.3 million worth in 2025 (about USD 1 million from Thailand alone)
• Local consumers favour mangoes in smoothies, desserts and fruit salads, indicating promising market potential for Indian mangoes

🎯 UPSC Relevance: GS3 Economy (Agriculture marketing and exports) and GS2 IR (economic diplomacy) — agri-export diversification, role of APEDA, and leveraging trade agreements like India–EFTA TEPA

📝 Prelims Facts:

• APEDA = Agricultural and Processed Food Products Export Development Authority (under Ministry of Commerce & Industry)
• India is the world's largest mango producer
• Four varieties showcased: Dasheri, Chausa, Langra, Kesar
• India–EFTA TEPA links India with Iceland, Norway, Switzerland and Liechtenstein (EFTA bloc)

🔑 Key Term: India–EFTA TEPA — Trade and Economic Partnership Agreement between India and the European Free Trade Association (Iceland, Norway, Switzerland, Liechtenstein), linking market access with an investment commitment.