DPIIT, ONDC bring FMCG leaders together to digitise procurement for kirana stores via DigiDukaan

📌 Summary:

• DPIIT, in collaboration with the Open Network for Digital Commerce (ONDC), convened a CPG Roundtable ('Bharat Commerce Chintan Shivir') on 12 June 2026
• DigiDukaan is an ONDC initiative to digitise B2B procurement for India's 1.4 crore kirana stores, which account for ~75-80% of FMCG sales
• It aims to fix fragmented ordering, limited inventory visibility and manual sales processes in the General Trade ecosystem
• Benefits: better margins and scheme visibility for retailers; wider reach without extra field cost for distributors; direct demand signals for brands
• Early traction in Hyderabad (10,000+ retailers, 35+ brands via Qwipo); Jaipur launch on 19 June; expansion to Mumbai, Bengaluru, Delhi-NCR planned

🎯 UPSC Relevance: GS3 — digital economy, open digital public infrastructure, MSME/retail formalisation.

📝 Prelims Facts:

• ONDC — Open Network for Digital Commerce (interoperable open protocol)
• DPIIT functions under the Ministry of Commerce & Industry
• Kirana stores account for ~75-80% of FMCG sales

🔑 Key Term: ONDC — open, interoperable network democratising digital commerce.